{"id":973,"date":"2019-05-20T10:27:10","date_gmt":"2019-05-20T08:27:10","guid":{"rendered":"https:\/\/xpand.eu\/sa\/?p=973"},"modified":"2019-05-20T10:27:10","modified_gmt":"2019-05-20T08:27:10","slug":"make-your-customers-raving-fans","status":"publish","type":"post","link":"https:\/\/xpand.one\/sa\/make-your-customers-raving-fans\/","title":{"rendered":"Make your customers raving fans"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Make your customers raving fans<\/h2>\n<p><span style=\"color: #333399\"><em><strong>Inspire your customers, don\u2019t just give them\u00a0customer service!<\/strong><\/em><\/span><\/p>\n<p>Fifteen hundred years ago St. Augustine said: &#8220;<em>The fire must first burn in you,\u00a0before you can ignite it in the other!<\/em>&#8221; In other words: you must be inspired\u00a0before you can inspire someone else. To maintain inspiration we use the \u2018four\u00a0faces\u2019 scheme: our customers, our organization, our product and services, our\u00a0product value. Each \u2018face\u2019 must be inspired, pleased and smiling. Maintaining\u00a0inspiration is not only relevant when you start your business, it remains\u00a0important throughout the lifespan of the business.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:5px;\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" title=\"9. Customer Inspiration-01\" src=\"https:\/\/xpand.eu\/sa\/wp-content\/uploads\/sites\/10\/2019\/05\/9.-Customer-Inspiration-01-1024x768.jpg\" alt class=\"img-responsive wp-image-974\"\/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Tips to grow in customer inspiration:<\/strong><\/p>\n<p>Take time as a team to answer the questions related to the four \u201cfaces\u201d.<\/p>\n<ol>\n<li>Our organization\n<ul>\n<li>What are we particularly good at? What am I proud of?<\/li>\n<li>How does the customer perceive us? What does the customer really<br \/>\nappreciate about us?<\/li>\n<\/ul>\n<\/li>\n<li>Our customers\n<ul>\n<li>Who are our customers? What is their unique story?<\/li>\n<li>What are their strengths? What do we particularly appreciate about<br \/>\nthem?<\/li>\n<\/ul>\n<\/li>\n<li>Our products and services\n<ul>\n<li>What are the unique strengths of our products and services?<\/li>\n<li>What is the story behind our products?<\/li>\n<\/ul>\n<\/li>\n<li>The value of our product\n<ul>\n<li>How does the product or service contribute to the success of our<br \/>\ncustomers?<\/li>\n<li>How does the product or service contribute to the happiness of our<br \/>\ncustomers?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Now mark all the new ideas and brainstorm solutions on the top 3 ideas that\u00a0could take you forward as a company.<\/p>\n<p>&#8211;<\/p>\n<p>This blog post contains an excerpt from our new book, <em>Design Your Business<\/em>, by Paul Donders and Cias Ferreira<\/p>\n<p><strong>Get your copy of <em>Design your Business<\/em> today for R320<\/strong><\/p>\n<p><strong>Send an <span style=\"color: #333399\"><a style=\"color: #333399\" href=\"mailto:info-sa@xpand.eu\">email<\/a><\/span> to\u00a0<span style=\"color: #333399\"><a style=\"color: #333399\" href=\"mailto:info-sa@xpand.eu\">info-sa@xpand.eu<\/a><\/span>\u00a0, contact the office at 079 434 9030<\/strong><\/p>\n<p><strong>Or you can buy the e-book on Amazon <a href=\"https:\/\/www.amazon.com\/dp\/B07RZWBTQH\">https:\/\/www.amazon.com\/dp\/B07RZWBTQH\u00a0<\/a><\/strong><\/p>\n<h3><span style=\"color: #333399\"><strong><em>Giving a roadmap to unexpected entrepreneurs.<\/em><\/strong><\/span><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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